LINEAR TV NETWORKS VS OTT SERVICES: THE EVOLUTION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND INNOVATION

Linear TV networks have long been recognized as traditional television formats, relying on scheduled programming via public channels. In contrast, digital services operate on subscription models, with Netflix, Disney+, and niche players serving as leading platforms. As viewer preferences shift, rivalry between conventional TV networks and online co